bringing rad finds to cool kids.

Wonder + Wilde got its start when two friends realized they shared the same dream — to bring rad, urban-style clothes to Myrtle Beach. They understood the importance of dressing their kids in high-quality, durable pieces that are comfortable without sacrificing style. What began as a shared vision has grown into a curated shop for babies through tweens, featuring unique clothing, toys, and gifts. The mission remains the same: to break out of the traditional southern-wear mold and bring something fresh and inspiring to cool kids all across the East Coast.

for cool kids

for cool kids

for cool kids

Meet the Magic Makers

Kathryn, Owner

hometown:
Myrtle Beach, SC

favorite brand in-store:
Maileg

what song gets you on the dance floor:
Yeah! ~ Usher Feat. Lil John & Ludacris

coffee shop order:
Chai latte w/ almond milk

Mackenzie, manager

Time on team:
3 years

hometown:
Myrtle Beach, SC

favorite brand in-store:
Coop or CoCo Village

what song gets you on the dance floor:
Steal My Girl ~ One Direction

coffee shop order:
Iced chai latte w/ a shot of blonde espresso + Caramel

Airyan, associate

Time on team:
1 year

hometown:
Reston, VA

favorite brand in-store:
Maileg

what song gets you on the dance floor:
I Just Might ~ Bruno Mars

coffee shop order:
Matcha

Abby, associate

Time on team:
1 year

hometown:
Leesburg, VA

favorite brand in-store:
Rylee + Cru

what song gets you on the dance floor:
Hey Ya! ~ Outcast

coffee shop order:
Vanilla Iced Coffee